Developers focus on Service Apartment to Fight Tough Times

Published: June 8, 2009

After being launched in cities like New Delhi, Bangalore and Pune, service apartments will soon be a reality in Tier II and III cities. Considering the growing number of corporate honchos visiting the tri-city, Ludhiana and Amritsar, real estate developers will soon introduce service apartments in these cities. Another reason that has evoked developers’ interest in service apartments is the slump in the real estate industry. The negligible sale of apartments in the tri-city has forced them to convert these into service apartments.

Service apartments, which are fully-furnished with all facilities, are an alternative to five-star hotels. Unlike a normal apartment, a service apartment is given only on lease or rent and is a good option for travelling professionals and nuclear families. Soon, Omaxe will launch a few limited service apartments in Omaxe Royal Residency on Pakhowal Road, Ludhiana. These apartments, with an area of 650 square feet each, will be launched in July. “Ludhiana has marked its presence in India as a commercial city. It has many industries, which result in a number of corporate heads visiting this city. These apartments will offer them a nice and cheaper accommodation compared to hotels,” Avneet Soni, director of Omaxe Limited, said.

Manoj Kashyap, regional director of JLL Meghraj, added: “As there is no movement in the real estate market for the last many months, developers are trying various options keeping in mind the demand. The firm is working on the modalities and research on behalf of several national developers eager to launch service apartments in the region.” Developers plan to launch service apartments in other cities in the region too. “The company is in the process of launching these apartments in Chandigarh, Faridabad and a few other cities in the near future,” Soni said.

Real estate experts feel since there is a demand, the concept of service apartments will soon be adopted by other developers. “Many nuclear families like mine would prefer to stay in a serviced apartment while looking for a house in a new city,” Sanjay Rai, manager in an IT company in Chandigarh Technology Park, said. “They are good for those seeking transit accommodation as they have all facilities. And it feels much like living at home.” Omaxe has, meanwhile, tied up with a leading hospitality management company in the National Capital Region to maintain these apartments.

Source: Indian Realty News

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